COAST
UX/UI + Branding
Our company has a well established brand. They are making a big impact on the market by providing a new sustainable solution that not only benefits the consumer but also our planet. Their product is solid, but their current brand is not as appealing to their main market, which are young adults in their mid 20s–late 30s.
The rebrand approach will benefit their brand by developing a stronger mark that keeps the essence of Coast. They will obtain wider recognition outside of Canada.
Our goal is to also help their website, which is the main outlet where their consumers purchase the product, to have a more sophisticated look that will appeal to a broader market.
Coast is a Canadian company committed to exploring new ways in how people obtain their protein by developing protein bars which main ingredients are crickets.
Research collaboration with Yajayra Barragan.
A mark that represents Coast's approach to sustainability, healthy living, and a sense of adventure.
IDENTITY
This is a walk through of the early stages of Coast to my final brand approach. Extensive research was done for the first brand created for Coast. A work flow was created to keep our information organized and to have easier access for future individual brand expansions. For a more in depth look to our research, visit our board on Trello.
RESEARCH
