WAZER
Wazer's main focus in innovation and quality is not reflected on the brand's personality. It currently lacks a memorable mark that differentiates it from similar products currently in the market.
This rebrand focuses on expanding Wazer's image through the implementation of stronger graphics for printed and digital materials that will help it gain a wider audience and recognition.
Branding
Wazer is the first desktop water-jet printer. This easy-to-use technology easily cuts through any material without compromising quality.
IDENTITY
The mark is bold and clearly illustrates a precisely cut wave, representing the water-jet technology.
PACKAGING
Our product can be summed up in one word: innovative. Wazer's packaging needed to be more than just a basic brown cardboard box.
We designed a pattern to help represent our company's values through the use of color and shapes. Our patterns make our box appealing and interesting from every side you see it.
A printed “how to” manual illustrates the simplicity of the product set-up and uses, lists the materials Wazer can cut, and allows the buyer to develop a deeper connection with Wazer’s company's values.
MANUAL
Wazer now offers onsite maintenance and repairs in their few fleet of branded vehicles.
SERVICE REPAIR
TRUCK
For the rebrand, we simplified the written content in favor of bold graphics to reflect the “ease of use” for the product. Users can purchase the Wazer online, watch video tutorials, and learn more about basic maintenance and product uses.
WEBSITE
Wazer's brand will expand to a variety of SWAG items. This strategy will expand Wazer's voice to a younger audience, helping us gain popularity in the market.
MERCHANDISE
Identity, packaging and user's manual exploration was made for the rebranding of Wazer.
PROCESS
